| Referrers
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| People find your web
site in many different ways:
- Page links
- Search engines
- Inserting your link in their favorites
- Ads
- Email
Before you can do a good job of increasing your traffic,
it is essential you know where your existing traffic
is coming from. PasStats can tell you who referred
them, what IP they are coming from, what key words they
are using. |
- Do you know which search engines
or web links are sending you the traffic?
- Do you know which key words they
are clicking on? Any more, your web site is more than
an accessory to your other marketing plans. Web sites
are becoming a dominate part of a business's essential
marketing tools.
- People are searching for information
about your company. Do you know how they are or (are
not) finding you?
- PasStats gives you a count of each country your
visitors are coming from allowing you to optimize
for that country or language if you feel a need for
that.
- On the first page an itemized list is given of the
Host/IP address for each unique visitor as well as
the referrer, keyword, browser, operating system,
resolution, colors, date and time and how long they
were at your site.
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Visitors |
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- The most important counter is your unique visitors.
Many counters will give you the number of page hits
and that is essential also. But the true value of
your promotions comes in the number of different people
coming to your site. You can then take that information
and see how many pages they are going to.
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- Once you know the number of unique visitors and
the number of total page hits, you divide the Total/Unique
to see what the average number of pages they are going
to. If that number is very low, maybe there is something
they do not like. Maybe the file size of the page
is so large they are clicking off rather than waiting
for another page loading or maybe they just do not
like the content.
- Once you see what the unique visitor count is and
the total page hits and the average pages per visitors,
you are ready to look at the Individual Page Hits.
This will tell you how many people are going to each
individual page. This might indicate how enticing
your links are or it might indicate where peoples
interests lie. Either way, you want to make the best
use of these pages.
- If they are going through the
site (they like it) but do not respond or order anything..
why?
- Web site statistics can not
answer that question. But without them, how could
you possibly know enough to even ask the question?
If you do not know what they are doing, how can
you possibly make adjustments to your problem?
Or better yet, how can you know enough to keep
something that is working?
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| Systems
Used |
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- Are you still optimizing your
pages for 3.0 browsers? Maybe your traffic (like most
of my clients traffic) is using 4.0 browsers. If so
you can utilize a lot of "KOOL" features
available for 4.0 browsers.
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- If you are optimizing pages for
1152x864 resolution (or ?) and your traffic is mostly
800x600 you could be aggravating your traffic by making
them scroll over to see the balance of the page. Or
your pages might not be utilizing the space you have
for the majority of your traffic.
- If you are optimizing for millions
of colors and most of your traffic has 8 bit, are
you sure your pages are coming out like you anticipated.
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- Most web-sites are designed to be used by the majority
of operating systems. But if you are focusing on a
particular operating system such as Windows 98 or
Windows ME or just wondering what operating system
people are using, PasStats shows you :
- Top 40 operating system/browser combinations
- Top operating systems (alone)
- Top browsers (alone)
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